AN ADVERTISING ATROCITY

Sometimes when an apparently good thing is being promoted I wonder whether I am the only one yelling abuse at the television set.
I currently have a big problem with Ariel. Their latest campaign Advert opens with a scene in Africa where impoverished children are seen scooping water from a muddy puddle...This is their only choice we are told...but wait...we then see that with the addition of some marvelous magic potion the same water becomes clean clear and perfectly safe to drink. So the children will now have a better chance of survival. The good people at Ariel then tell us that if we buy their product with the special tokens or whatever they will make this happen.
I say IF YOU CAN MAKE IT HAPPEN THEN DO IT ! It is morally indefensible not to and are we seriously being asked to buy washing powder to save lives?
It made me think of Annie Lennox 's recent question which went along these lines - "If Cocoa Cola can be delivered to every corner shop in the world - why is it so difficult to deliver life-saving retro-viral drugs to the patients who need them?"
So here's the thing, you people marketing Ariel - if I had heard you provided children with clean drinking water simply because it was right and possible.... then I might buy your washing powder to show my appreciation. But using these children's hardship to persuade me to do so is just plain wrong.